Customer Lead Generation Strategy

Our Very Unique Customer Acquisition Strategy Sets Us Apart From Any Other Business



We know that for the CarpetKare brand to thrive, we need a network of successful franchisees. We understand that in the carpet & upholstery cleaning industry, as with most industries, customer acquisition strategy is very often the difference between success and failure.

When we were identifying how we could create an advantage for our franchisees in this key area, we realised that the internet and search engines have become the reference point of choice for our potential clients when searching for carpet & upholstery cleaning services.

We know that getting our franchisees’ websites to the top of Google for key-phrases relating to their specific area, “carpet cleaning Liverpool,” for example would give them a clear advantage over their less IT savvy competitors. Accordingly, CarpetKare has invested in creating our own online marketing division. The full weight of this division is put behind all of our franchisees to firstly create their website and secondly get it quickly to the top of Google, Yahoo and Bing for the most important key-phrases. This means that our franchisees enjoy a steady flow of high value clients coming to them as opposed to our competitors that are still relying on archaic, ineffectual techniques.